During TFWA World Exhibition in Cannes in October, our General Manager Sergio Salvagno, shared thoughts with leading industry media Travel Retail Business on why leveraging digital is a key part of Ferrero’s strategy in successfully introducing new innovations into the channel.

He highlighted the Next Destination digital campaign for our La Biscotteria concept, which has reached more than 10 million passengers since its launch in April.

The story and video can be seen via the below link.

The end of October saw Ferrero Travel Market GM/Commercial Director Sergio Salvagno and Head of Sales Guillaume Voisin attend the annual Trinity Forum – this year held in Hong Kong at the Regala Sky City Hotel. 

Described as the world’s most influential airport commercial revenues conference – owned by The Moodie Davitt Report and co-organised with Airports Council International (ACI) Asia-Pacific and Middle East and ACI World – the two day event was hosted by Hong Kong International Airport. Alongside the conference, delegates were treated to social events at two great venues: Murray Hotel’s Popinjays (Opening Cocktail) and Rosewood Hong Kong (Gala Dinner).

During September, TR Business held its annual virtual Travel Retail Sustainability Week during which Ferrero was delighted to be awarded Hero status. This was for our ‘pitch’ which outlined the four key pillars that drive our sustainability strategy: protect the environment, source ingredients sustainably, promote responsible consumption and empower people.   

The pitch can be viewed here.

This year’s MEADFA Conference, which took place in Bahrain for the first time, attracted 441 delegates.
Hosted by Bahrain Duty Free, the conference was opened by MEADFA President Sherif Toulan who called for all parties across the travel retail industry to join forces and act as one body as the industry prepares for recovery.

According to a segmentation study that we carried out with travellers, we know that gifting and sharing continue to remain the key drivers to purchase confectionery within travel retail while quality remains supremely important too,” Ferrero Travel Market General Manager Sergio Salvagno tells DFNI.

Ferrero Travel Market has won US$250,000 of complimentary airport media space from independent Out of Home specialist The Talon Group and its international division Plexus via the Virtual Travel Retail Expo.
Plexus said: “We are thrilled to be collaborating with a brand like Ferrero Travel Market that has built its reputation worldwide on values such as quality, exclusivity of products and retail experience.”

“Ferrero has always been, is now and will remain committed to the travel retail industry. For Ferrero, global travel retail is the showcase to the world. It is a shop window for our brands, a platform to engage with international travellers and to highlight our top quality products with unrivalled brand experiences. We are committed to working closely with our partners in the ‘new normal’ as together we rebuild the business.”

Ferrero Travel Market will feature the latest products from its five key brands – Kinder, Nutella, Tic Tac, Ferrero Rocher and Raffaello – at the inaugural Moodie Davitt Virtual Travel Retail Expo.
A Gold Partner Ferrero Travel Market aims to underline the strength of its well-known brands on the international market. The objective is to “add value and to delight brand lovers travelling around the world”.

“The travel retail channel remains a key focus for us and Ferrero Travel Market is committed to working with and supporting its trade partners.” So says General Manager Sergio Salvagno as he prepares to showcase Ferrero Travel Market’s simplified range at the upcoming Summit of the Americas.

“We will focus on our bestsellers in each confectionery category to make sure that travelling shoppers can easily access their most-loved brands.”