


Ferrero Travel Market showcased new product offerings at the 2025 TFWA Asia Pacific Exhibition in Singapore from 11th to 15th May, focusing on Kinder, Nutella, and Tic Tac.
Kinder introduced Mini Pouches under the Let’s Story concept, featuring travel-sized products like Kinder Bueno Mini 400g and Kinder Chocolate Mini 460g. These items came in sustainable polypropylene packaging, supporting Ferrero's goal of making 90% of its packaging recyclable or compostable by year-end. Additionally, Kinder launched Let’s Story, a digital platform for children and parents to create personalized stories, promoting vocabulary and creativity through interactive e-books.
Tic Tac debuted with Tic Tac Two, its first sugar-free product in travel retail, targeting Gen Z with two flavors: Strawberry & Lime and Spearmint Fresh & Mild.
Nutella revealed the Next Destination pack, a set designed for gifting and souvenir purchases of younger travelers, with bright and contemporary graphics, containing three 30g jars, each representing a different country.
Ferrero acknowledged the slow return of Chinese travelers but expressed optimism for 2025, anticipating recovery in global air travel. Sergio Salvagno, General Manager of Ferrero Travel Market, emphasized the company's focus on digital engagement, sustainability, and innovation to appeal a wide range of traveler demographics. The company is well-positioned to seize growth opportunities in the Asia Pacific region.