Gifting and sharing ‘key drivers’: Sergio Salvagno, Ferrero Travel Market General ManagerSource: DFNI Online, 22 December 2021
According to a segmentation study that we carried out with travellers, we know that gifting and sharing continue to remain the key drivers to purchase confectionery within travel retail while quality remains supremely important too,” Ferrero Travel Market General Manager Sergio Salvagno tells DFNI.
Virtual Travel Retail Expo Exhibitor of the Day: Ferrero showcases new tablet innovationSource: Moodie Davitt Report, 12 November 2021
Ferrero Travel Market’s Experience Room at the Virtual Travel Retail Expo guides customers through various brand islands, offering the latest updates from its powerful portfolio of confectionery brands. These include Kinder, Nutella, Tic Tac and its Premium Chocolate portfolio.
Ferrero approach to the post-pandemic eraSource: TFWA Dailies, 28 October 2021
Following the COVID-19 crisis that has heavily impacted the travel retail community, Ferrero has carefully analysed its portfolio and proposed an assortment that is in sync with the need states of today’s shopper.
"This year we are excited to announce the launch of the new Ferrero Rocher Tablets, that offers a new taste experience inspired by one of our most iconic brands which is loved all over the world."
Ferrero launches new indulgent tablet range exclusively with Lagardère TRSource: TR Business, 30 September 2021
Ferrero has launched a range of Ferrero Rocher tablets, for the first time in its history and entered into an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021 and rolled out in the travel retail channels all over the world from January 2022.
Ferrero and La Cuvée sparkle with gifts at Paris CDG & Rome FCOSource:
Champagne house Laurent-Perrier tied up with Ferrero during the festive season to offer travellers at Paris Charles de Gaulle and Rome Fiumicino Airports some delectable treats.
An activation pairing Ferrero Rocher pralines with La Cuvée champagne tempted visitors at the airports in December, encouraging them to purchase special gifts for their loved ones.
Ferrero celebrates World Nutella Day 2021Source:
Ferrero marked World Nutella Day on 5 February with a global brand campaign and a week-long homepage makeover of The Moodie Davitt Report. The company called on fans to “start the celebration and share the love” with other brand lovers around the world.
The company said: “Don’t miss the chance to celebrate World Nutella Day with your closest friends, family and other Nutella lovers from all over the world.”
Ferrero celebrates World Nutella Day 2021Source:
World Nutella Day was created in 2007 by blogger Sara Rosso, who wanted to share her love of the famous spread with fellow fans. Since the first fan-created day, World Nutella Day has spread to become a major global event for Nutella fans.
To join the celebrations this year, Ferrero is asking people to use the hashtag #WorldNutellaDay on social media, tag @NutellaDay on Twitter and check out the official Facebook page
Ferrero launches ‘Golden Experience’ multi-market Airport campaignSource:
Ferrero launches Christmas campaign in Travel Retail stores across Europe. The campaign creative features mouth-watering visuals of the popular golden-wrapped Ferrero Rocher. The message encourages audiences to turn any celebration into a golden one. Christmas is a time for celebration, reuniting with one another and expressing affection with special gestures, Ferrero Rocher adorns these moments together with a ‘golden experience.’
Ferrero Travel Market wins US$250,000 advertising campaign from PlexusSource:
Ferrero Travel Market has won US$250,000 of complimentary airport media space from independent Out of Home specialist The Talon Group and its international division Plexus via the Virtual Travel Retail Expo.
Plexus said: “We are thrilled to be collaborating with a brand like Ferrero Travel Market that has built its reputation worldwide on values such as quality, exclusivity of products and retail experience.”
Ferrero plans road to travel retail recoverySource:
“Ferrero has always been, is now and will remain committed to the travel retail industry. For Ferrero, global travel retail is the showcase to the world. It is a shop window for our brands, a platform to engage with international travellers and to highlight our top quality products with unrivalled brand experiences. We are committed to working closely with our partners in the ‘new normal’ as together we rebuild the business.”
Ferrero Travel Market puts key brands in Virtual Travel Retail Expo spotlightSource:
Ferrero Travel Market will feature the latest products from its five key brands – Kinder, Nutella, Tic Tac, Ferrero Rocher and Raffaello – at the inaugural Moodie Davitt Virtual Travel Retail Expo.
A Gold Partner Ferrero Travel Market aims to underline the strength of its well-known brands on the international market. The objective is to “add value and to delight brand lovers travelling around the world”.
Ferrero Travel Market capitalizes on its core offer at the Summit of the AmericasSource:
“The travel retail channel remains a key focus for us and Ferrero Travel Market is committed to working with and supporting its trade partners.” So says General Manager Sergio Salvagno as he prepares to showcase Ferrero Travel Market’s simplified range at the upcoming Summit of the Americas.
“We will focus on our bestsellers in each confectionery category to make sure that travelling shoppers can easily access their most-loved brands.”
Adding a contemporary touch: Ferrero launches golden gifting campaignSource:
Ferrero Travel Retail has launched a campaign aimed at highlighting Ferrero Rocher pralines as an ideal gift for celebrating special occasions. Travellers departing from Milan Malpensa Airport T1 in December have been greeted by a Christmas-themed activation including a golden tree with personalized decorations. A digital screen invites travellers to virtually fold a piece of origami which they can keep to decorate their own Christmas trees.
Tic Tac 50th anniversary at Milan MalpensaSource:
“A 50th anniversary is something that very few brands in sugar confectionery can claim. With this activation, we wanted to celebrate this important milestone for a unique brand and also reward customers for their loyalty with a nice gift”.
Celebrating its 50th anniversary this year, Tic Tac joined forces with Dufry at Milan Malpensa Airport in October to invite passengers to take part in its birthday-cake themed activation.
Ferrero introduces Kinder Maxi to travel retailSource: https://www.dutyfreemag.com/
Ferrero Travel Market will unveil at TFWA World Exhibition the Kinder Maxi T18, the latest travel retail exclusive offer from the children’s confectionery brand.
The Kinder Maxi T18 format will be the first outing for Kinder Maxi’s new official brand mascots, Milky and Schoki, a cartoon couple depicting a glass of milk and a bar of chocolate. Together they aim to embody the taste combination of milk, chocolate and creamy sensation.
Exclusive launch of Nutella Biscuits at Luxembourg AirportSource:
Ferrero Travel Market has launched an exclusive Nutella Biscuits promotion at Luxembourg Airport with Aelia Duty Free (Lagardère Travel Retail). A ‘Nutella Biscuit – a big heart’ campaign, which runs from 1 May until the end of July in the airport’s check-in area and airside travel retail zone, features Nutella Biscuits Tubes and Biscuits Pouches.
Moleskine and Nutella partner in duty free-exclusive custom editionSource:
Two of Italy’s most renowned brands, Nutella and Moleskine, have joined forces to produce a customized notebook, exclusive to duty free. The Nutella Custom Edition Notebook by Moleskine has been created as an added value offer dedicated to travellers who love the two brands.
The notebook reveals the story of Nutella, underlining the brand’s and company’s family roots, and portrays a success story born of creativity and innovation.
Spreading the word: Nutella partners with The Moodie Davitt Report on World Nutella DaySource:
Tuesday 5 February is World Nutella Day and the Ferrero-owned brand is celebrating with its millions of fans, marking the occasion with a home page makeover of The Moodie Davitt Report.
“2019 will be a crucial year for the development of the brand, with the Nutella Travel Exclusive range welcoming two new Nutella B-ready products, combining Nutella with crispies and a crunchy baked shell in single, individually wrapped portions.Discover more about our global brands