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Ferrero Travel Market’s holiday campaign combining retail incentives with digital partnerships has delivered significant sales increases across European airports, with Madrid Barajas reporting double baseline sales compared to the previous year.

Ferrero Travel Market’s ‘Add Your Golden Touch’ campaign, which ran throughout November and December in selected European airports, delivered strong results in both sales and brand awareness for the group. 

As you will hear from Sergio Salvagno, Travel Market GM, Ferrero is the second biggest chocolate producer and confectionery company in the world, where product quality, innovation, fun and diversification combine to deliver an ever-increasing range of iconic brands –  globally loved and sought after.

Ferrero Travel Market reports its Add Your Golden Touch campaign has achieved excellent results for the group – in terms of both sales and awareness over the festive period.

Ferrero Travel Market has reported strong engagement metrics for its recent ‘Add Your Golden Touch’ campaign, which ran at selected European airports from November-December 2024.

Ferrero Travel Market’s Experience Room at the Virtual Travel Retail Expo guides customers through various brand islands, offering the latest updates from its powerful portfolio of confectionery brands. These include Kinder, Nutella, Tic Tac and its Premium Chocolate portfolio.

Ferrero has launched a range of Ferrero Rocher tablets, for the first time in its history and entered into an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021 and rolled out in the travel retail channels all over the world from January 2022.

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An activation pairing Ferrero Rocher pralines with La Cuvée champagne tempted travellers at Paris Charles de Gaulle airport in December, encouraging them to purchase some delectable treats for their loved ones.

Ferrero launches Christmas campaign in Travel Retail stores across Europe. The campaign creative features mouth-watering visuals of the popular golden-wrapped Ferrero Rocher. The message encourages audiences to turn any celebration into a golden one. Ferrero Rocher adorns these moments together with a ‘golden experience.’

Ferrero Travel Retail has launched a campaign aimed at highlighting Ferrero Rocher pralines as an ideal gift for celebrating special occasions. Travellers departing from Milan Malpensa Airport T1 in December have been greeted by a Christmas-themed activation including a golden tree with personalized decorations.