Press area

Sergio Salvagno, Ferrero Travel Market General Manager: "World Nutella Day is a truly global celebration for an iconic brand".

World Nutella Day, on 5 February, was marked in travel retail by a celebratory website takeover of www.ferrerotravelmarket.com and promoted in-store at Luxembourg Airport – a key location for the brand.

Held annually on 5 February, World Nutella Day recognises the global appeal of the hazelnut cocoa spread with the company’s travel retail website clad in a themed takeover. Travelling fans were encouraged to share their favourite moments on social media using the hashtags #worldnutelladay and #spreadanutellasmile, while the occasion was promoted in-store at Luxembourg Airport.

In addition to a pop-up campaign and local market activations, Ferrero Travel Market has taken over The Moodie Davitt Report homepage and mobile website with a colourful Nutella theme.

What better way to celebrate 60 Years of our iconic Nutella brand than with a stunning makeover on the leading Moodie Davitt Report!

The makeover, and accompanying story revealed how Ferrero Travel Market is celebrating Nutella Day and the 60th anniversary with a travel retail-exclusive release, limited-edition Nutella jars and high-profile activations at key airports around the world.

Ferrero marked World Nutella Day on 5 February with a global brand campaign and a week-long homepage makeover of The Moodie Davitt Report. The company called on fans to “start the celebration and share the love” with other brand lovers around the world.

Ferrero is marking World Nutella Day (5 February) with a global brand campaign and a homepage makeover of The Moodie Davitt Report this week.

Ferrero Travel Market has launched an exclusive Nutella Biscuits promotion at Luxembourg Airport with Aelia Duty Free (Lagardère Travel Retail). The ‘Nutella Biscuit – a big heart’ campaign, which runs from 1 May until the end of July in the airport’s check-in area and airside travel retail zone, features Nutella Biscuits Tubes and Biscuits Pouches.

Two of Italy’s most renowned brands, Nutella and Moleskine, have joined forces to produce a customized notebook, exclusive to duty free, dedicated to travellers who love the two brands.

The notebook reveals the story of Nutella, underlining the brand’s and company’s family roots, and portrays a success story born of creativity and innovation.

Tuesday 5 February is World Nutella Day and the Ferrero-owned brand is celebrating with its millions of fans, marking the occasion with a home page makeover of The Moodie Davitt Report.