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View the latest news and press releases from Ferrero Travel Market around the world.
Ferrero Travel Market General Manager Sergio Salvagno contributes to the annual The Moodie Davitt Report Category Insight on Confectionery & Food in Travel Retail.
Resilience, recovery and reshaping the landscape of this vital sector in travel retail is the theme of this indepth report.
‟According to a segmentation study that we carried out with travellers, we know that gifting and sharing continue to remain the key drivers to purchase confectionery within travel retail while quality remains supremely important too„ Ferrero Travel Market General Manager Sergio Salvagno tells DFNI.
Read the full interview via the below link.
Ferrero Travel Market’s Experience Room at the Virtual Travel Retail Expo guides customers through various brand islands, offering the latest updates from its powerful portfolio of confectionery brands. These include Kinder, Nutella, Tic Tac and its Premium Chocolate portfolio.
Ferrero has launched a range of Ferrero Rocher tablets, for the first time in its history and entered into an exclusive partnership with Lagardère to pre-launch this novelty at their retail outlets from September 2021 and rolled out in the travel retail channels all over the world from January 2022.
An activation pairing Ferrero Rocher pralines with La Cuvée champagne tempted travellers at Paris Charles de Gaulle airport in December, encouraging them to purchase some delectable treats for their loved ones.
Ferrero marked World Nutella Day on 5 February with a global brand campaign and a week-long homepage makeover of The Moodie Davitt Report. The company called on fans to “start the celebration and share the love” with other brand lovers around the world.
Ferrero is marking World Nutella Day (5 February) with a global brand campaign and a homepage makeover of The Moodie Davitt Report this week.
Ferrero launches Christmas campaign in Travel Retail stores across Europe. The campaign creative features mouth-watering visuals of the popular golden-wrapped Ferrero Rocher. The message encourages audiences to turn any celebration into a golden one. Ferrero Rocher adorns these moments together with a ‘golden experience.’
Ferrero Travel Market has won US$250,000 of complimentary airport media space from independent Out of Home specialist The Talon Group and its international division Plexus.
Plexus said: “We are thrilled to be collaborating with a brand like Ferrero Travel Market that has built its reputation worldwide on values such as quality, exclusivity of products and retail experience.”
“We have a portfolio of brands that are loved the world over and which enjoy strong brand awareness and equity in international markets, including in the key countries for the travelling nationalities”, Ferrero Travel Market General Manager Sergio Salvagno said.