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Ferrero marked World Nutella Day on 5 February with a global brand campaign and a week-long homepage makeover of The Moodie Davitt Report. The company called on fans to “start the celebration and share the love” with other brand lovers around the world.

Ferrero is marking World Nutella Day (5 February) with a global brand campaign and a homepage makeover of The Moodie Davitt Report this week.

Ferrero launches Christmas campaign in Travel Retail stores across Europe. The campaign creative features mouth-watering visuals of the popular golden-wrapped Ferrero Rocher. The message encourages audiences to turn any celebration into a golden one. Ferrero Rocher adorns these moments together with a ‘golden experience.’

Ferrero Travel Market has won US$250,000 of complimentary airport media space from independent Out of Home specialist The Talon Group and its international division Plexus.
Plexus said: “We are thrilled to be collaborating with a brand like Ferrero Travel Market that has built its reputation worldwide on values such as quality, exclusivity of products and retail experience.”

“We have a portfolio of brands that are loved the world over and which enjoy strong brand awareness and equity in international markets, including in the key countries for the travelling nationalities”, Ferrero Travel Market General Manager Sergio Salvagno said.

Ferrero Travel Market will feature the latest products from its five key brands – Kinder, Nutella, Tic Tac, Ferrero Rocher and Raffaello – at the inaugural Moodie Davitt Virtual Travel Retail Expo. The objective is to “add value and to delight brand lovers travelling around the world”.

“The travel retail channel remains a key focus for us and Ferrero Travel Market is committed to working with and supporting its trade partners.” So says General Manager Sergio Salvagno as he prepares to showcase Ferrero Travel Market’s simplified range at the upcoming Summit of the Americas.

Read the full interview via the below link.

Ferrero Travel Retail has launched a campaign aimed at highlighting Ferrero Rocher pralines as an ideal gift for celebrating special occasions. Travellers departing from Milan Malpensa Airport T1 in December have been greeted by a Christmas-themed activation including a golden tree with personalized decorations.

Celebrating its 50th anniversary this year, Tic Tac joined forces with Dufry at Milan Malpensa Airport in October to invite passengers to take part in its birthday-cake themed activation.

Ferrero Travel Market will unveil at TFWA World Exhibition the Kinder Maxi T18, the latest travel retail exclusive offer from the children’s confectionery brand, and the new official brand mascots, Milky and Schoki, a cartoon couple depicting a glass of milk and a bar of chocolate.