2026 TFWA Asia Pacific Exhibition & Conference in Singapore

Ferrero Travel Market will highlight innovation, premium gifting and travel-retail exclusives at the upcoming TFWA Asia Pacific Exhibition & Conference in Singapore. 

A major focus of the company’s presence will be the planned roll-out of the Royal Dansk brand into Asian travel-retail channels, building on a successful launch and strong sales across Europe.
The move underlines Ferrero’s intention to expand its footprint in the biscuit segment while responding to rising demand for heritage brands with strong gifting appeal. 

At the Singapore event, Ferrero will feature two top-selling Royal Dansk butter cookie SKUs, including a 340g pack presented in a travel-retail exclusive design. Ferrero will also introduce Kinder Crunchy Cookies to the Asian market ahead of its global launch scheduled for September. Positioned for a variety of consumption moments, this new biscuit leverages Kinder’s brand strength to attract families and young adults seeking a familiar, on-the-go treat. 

Beyond biscuits, Ferrero will present further innovations from its broader confectionery lineup. Developments previewed in Cannes include a Ferrero Rocher dark chocolate tablet with 70% cocoa and refreshed packaging that emphasizes travel-retail branding and clearer sustainability messaging, supported by fully recyclable materials. 

In Singapore, Ferrero will also unveil new travel-retail formats for Kinder, including shareable variety packs designed for gifting and convenient consumption. Kinder Crispy will join the travel-retail portfolio with global availability from September. 

Finally, the company will showcase updates to its Nutella Next Destination series, which pairs destination-themed packaging with interactive digital experiences to boost shopper engagement. 

Sergio Salvagno, General Manager of Ferrero Travel Market, commented: “TFWA Asia Pacific provides an important platform to meet our partners across a region that remains dynamic and fast-growing for travel retail. We are particularly excited to raise Royal Dansk’s profile among Asian travellers as we broaden our biscuit offering. 
By combining trusted heritage brands with innovative formats and dedicated travel retail designs, we aim to deliver products that resonate with travellers, while supporting our retail partners in driving growth and differentiation in-store".