Summit of the Americas

The 2025 IAADFS Summit of the Americas was held in Miami, Florida, on March 8–11 at the InterContinental Miami. The event featured conference sessions, multiple networking opportunities, booth and private room meeting facilities, and sponsorship opportunities.

“Travel retail is a key focus for Ferrero as we strive to grow and develop our presence in the Americas, and we are investing accordingly,” commented Sergio Salvagno, General Manager of Ferrero Travel Market. “The IAADFS Summit of the Americas offers a vital platform for us to strengthen our industry partnerships, showcase our innovative product range, and demonstrate how Ferrero can unlock further category growth.”

During the summit, Ferrero Travel Market presented new exclusive product launches dedicated to travel retail, including the Tic Tac Lilliput collection, the premium Ferrero Rocher Iconic Gift Tin, and the innovative Kinder Let’s Story digital concept and SKU.

Tic Tac Lilliput is a travel retail exclusive that features 60 mini boxes of Tic Tac pills, in a mix of four flavors: Mint, Orange, Spearmint, and Peach & Passion Fruit.

The travel retail exclusive Ferrero Rocher Iconic Gift Tin, new to the Americas region, is a sustainable gold tin filled with 24 Ferrero Rocher. The packaging can be reused in a variety of ways, and by scanning the QR code on the sleeve, consumers can discover inspiration on how to reuse the tin box as a decorative item.

In alignment with the group’s strategy, by the end of 2025, Ferrero aims to ensure that over 90% of its packaging is designed to be recyclable, reusable, or compostable.

Another novelty for 2025 is an e-book platform called Let’s Story. Using Applaydu, Kinder’s own digital platform, families can create their own stories or listen to classic fairy tales. To access the platform, travelers simply buy a Kinder chocolate pack with the Let’s Story logo and scan the on-pack QR code to enter their Let’s Story island on Applaydu.